At YuMe and MAXX, our teams see an opportunity to invest more resources into these initiatives.
This month we unveiled our latest collaboration with MTR Corporation in Hong Kong.
The program utilizes 100% recycled plastic to create collectible keychains that allow metro riders to pre-load the ornament/keychain and enter any MTR Rail and Metro station in Hong Kong. You can pre-order them here!
The project, which has been in the works for the past year, has been focused on creating workflows for larger sustainable product campaigns for our promotional and licensing clients around the world.