Privacy Policy

Maxx Group Privacy Policy

Last updated and effective as of: 31st July 2020

Maxx Group and its subsidiaries (“YuMe Toys”, “Licensing Matters Global”, “Maxx Marketing” “we,” “our,” or “us”) are committed to providing a fun, entertaining, and safe experience for our customers. This Privacy Policy (“Privacy Policy”) describes how we collect, use, disclose and otherwise process personal information in connection with the Yumetoys.comwebsite, the YuMe social channels and the following affiliate websites managed by Maxx Group,  and (collectively the “Sites”). This Privacy Policy applies whether you access the Sites through a personal computer, mobile device, or any other means. This Privacy Policy is not, however, a contract and does not create any legal rights or obligations.

We are committed to the protection of consumer privacy. Maxx Group has created this privacy policy in order to demonstrate its commitment to the privacy and protection of your personal information related to our Sites or Apps. To better protect your privacy, Maxx Group provides this notice explaining our information practices and the choices you can make about the way your information is collected and used.

Please read this Privacy Policy carefully. We will update this Privacy Policy from time to time. When we make changes to this Privacy Policy, we will change the date at the beginning of this Privacy Policy. If we make material changes to this Privacy Policy, we will take appropriate measures to notify you of these changes, such as by prominent posting to our Sites.

What Is Personal Information?

For the purposes of this Privacy Policy, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual. It does not include information that is deidentified or aggregated such that it is not reasonably capable of being associated with you. This Privacy Policy does not restrict or limit our collection and use of aggregated or deidentified information, and we reserve the right to share such information with potential partners or other third parties without restriction.

Personal Information We Collect

Personal information you give us: We collect personal information that you provide to us on our Sites, such as when you:

  • provide your email address to sign up for one of our newsletters (“Newsletters”),
  • provide your contact information and submission in a survey, sweepstakes, contest, or other promotion,
  • provide us information about your interests, how to contact you and your feedback when you sign up for our Newsletters
  • provide your email address, company, shipping address, billing address, phone number and payment information to purchase our products, or services, or
  • provide us your name, email address, image and custom message in connection with a request, inquiry or comment.

PERSONAL INFORMATION WE COLLECTPersonal Information Collection

Maxx Group may collect personal information like name, telephone or cell phone number, email address, date of birth, home address, and details regarding your mode of payment, e.g., credit/debit card or account information, when you access certain areas of the Site that require registration or payment for products and services, or if you require more information about those services. Under certain laws, such as the Children’s Online Privacy Protection Act (COPPA), personal information may also include video, photos, voice, geo-location or GPS location data, and persistent identifiers like third-party persistent cookies, IP addresses that may be used to recognize users over time, and across different web sites or online services.

While we take all reasonable steps to protect the privacy of our website visitors, we cannot promise that the current limitations of our online applications programming will address every browser setting or honor every personal browser preference. In particular, we have not implemented the necessary program changes to honor “Do Not Track” or “DNT” browser signals. As our online applications programming is refined, we will take all reasonable steps to honor such requests in the future. Please return to this privacy policy for further updates on this topic.

Further, our online service providers or business partners may implement technologies that allow for the collection of personally identifiable information over time and across websites. We recommend that you review each privacy policy posted on the websites that you visit to better understand privacy practices on those websites.

At other times, Maxx Group may collect information that cannot be used to directly identify you, such as browser access times, referring URLs, dynamic IP addresses and similar non-personally identifiable information. For example, we may collect and aggregate non-personal information about you and other customers who visit certain areas of our Site. Aggregated information will not contain any information that can be linked directly back to you.

Purchase and payment information: your purchase is managed through third-party payment processors (such as PayPal or Amazon Pay). Please refer to the third-party purchase and payment providers websites directly for their Privacy Policy on any personal information submitted at purchase point. We do not control, are not responsible for, and make no representations whatsoever regarding such other websites or stores, or the products and services offered by or through such third-party websites or stores, even those with which Maxx Group may have an affiliation. If you decide to access such third-party websites or stores, you do so at your own risk. You should carefully review the privacy policy and terms of any such website or store.

Social media channels: The Sites may also include YouTube videos, social media features, such as the Facebook Like button, and widgets, such as the “Share This” button or interactive mini-programs that run on the Sites. Your interactions with these features are also governed by the privacy policy of the company providing it.



Personal information we collect automatically: We and our third-party providers automatically collect certain types of personal information when you visit the Sites, including the name of the domain and host from which you access the Internet; the IP address of the computer you are using and the browser and operating system you are using; the date and time you access the Sites; the Internet address of the website from which you linked to the Sites; any search terms you used to find the Sites; your device identifiers and mobile and network information; your general geographic location based on your IP address or more precise location when accessing our Sites through a mobile device; and your actions on the Sites. For more information about these practices, and any choices you may have in relation to its collection, please refer to the Cookies section of this Privacy Policy.

How Maxx Group Collects Personal Information (Cookies)

Maxx Group may use any number of tools to collect information about you, your device access points, your use of our Apps, and the web browser that you use to connect to our Site. For example, first party “cookies” are tiny text files that we place on your device’s hard drive when you visit our Site. We may use cookies to personalize your Site experience. You do not have to accept our cookies and you may delete them after they have been placed on your hard drive. You also have the ability to disallow first and third-party cookie placement based on your personal browser settings. By setting your browser options to accept our first-party cookies, you are consenting to such use. If you do not accept or delete our cookies, some areas of our Site that you access may take more time to work, or may not function properly. For more general information about cookies, visit:

Maxx group may also collect additional information from your web browser each time you visit our Site. We may collect information on the pages that you visit, the promotions or advertisements that you click on, and log or track other actions that you take while using our Site.

Our Internet Service Providers (defined below) may also use other standard web-based technologies to analyze your movements while accessing our Site. The technologies include analytic solutions, third-party analytic cookies, web “beacons,” “pixel tags,” and “clear gifs.” These technologies help us ascertain the effectiveness of our product and service campaigns and marketing programs, allow us to customize the services offered on or through our Site, and help determine the best use for Site content, and product and service offerings. Some of this information, including the IP address, may be stored on our Internet Service Provider’s or other third-party server logs, and may be available for extended periods of time.

Personal Information from Third Parties: We may also collect personal information from third parties in order to enhance your experience on our Sites, operate our business, and provide our products and services to you. For example, we may collect personal information from our service providers, such as payment processors, point-of-sale providers, and e-commerce platforms, in order to fulfil your purchases with us. If you choose to interact with us on social media, we may collect personal information about you from your social media account that you make public or share with us, in order to communicate with you and better understand your interests and our services. We may also collect personal information from publicly available sources to supplement the personal information we maintain in our systems.


How We Use Your Personal Information

  • Process, fulfill, and ship products, or services you purchase or request;
  • Perform research and analysis about your use of, or interest in, our products, services, Sites or other content;
  • Communicate with you by email, regular mail, telephone or mobile device about products or services that may be of interest to you either from us or from other third parties;
  • Develop and deliver our Newsletter to you;
  • Tailor your user experience;
  • Develop and display third-party content and advertising tailored to your interests on the Sites;
  • Develop new and improve existing Sites, products, content and services;
  • Conduct surveys, sweepstakes, contests and other promotions;
  • Manage our business;
  • Develop new products, content and services
  • Perform functions as otherwise described to you at the time of collection;
  • Prevent, investigate or provide notice of fraud or unlawful or criminal activity;
  • Enforce and carry out our Terms and other agreements; and
  • Comply with legal obligations.


We disclose personal information in the following ways:

  • Within Maxx Group and its subsidiaries for purposes consistent with this Privacy Policy;
  • With the third party or third parties that perform(s) maintenance and operation of the Sites on our behalf;
  • With other third parties that perform services or functions on our behalf. For example, we may share personal information with payment processors and shipping providers in order to fulfill your purchases and orders with us. We may also share personal information with third parties who help us to communicate with you about our products and services, including to deliver advertisements and other marketing communications;
  • In order to comply with laws, statutes or regulations, and to enforce this Privacy Policy, our Terms or other agreements, and to protect our rights and the rights of others;
  • As required by a court or government agency or to respond to a claim by you or a third party;
  • As part of or in connection with an actual or potential corporate business transaction, such as a merger, acquisition, joint venture, financing, sale, corporate change or insolvency, bankruptcy or receivership; and
  • As you may otherwise request or agree.

Children and Data Collection

Our Sites are not directed at children under the age of 13, and we do not knowingly collect personal information directly from children under the age of 13 or from other websites or services directed at children under the age of 13. Consistent with the Federal Children’s Online Privacy Protection Act of 1998 and its rules (“COPPA”), Maxx Group will not knowingly request or collect personal information from any child under age 13 without obtaining the required parental consent.

If you are a parent or legal guardian and sign up to our Newsletter for or on behalf of your child, naming your child as the Newsletter recipient, you agree that Maxx Group may collect, store, use and process your child’s personal information for the purposes described above and in accordance with this Privacy Policy. If we learn that a user under 13 years of age has submitted personal information through or using one of the Sites without his or her parent or legal guardian’s consent, we will take reasonable measures to obtain consent by contacting the child’s parent or legal guardian if possible and shall, if consent cannot be or is not obtained, take reasonable measures to delete such information from our databases and not use such information for any purpose (except where necessary to protect the safety of the child or otherwise as required by law).



How You May Access and Change the Information that Maxx Group Collects

You may request to view your personal information, or delete or modify incorrect parts thereof by emailing us at Please note that we may be required to decline your deletion request, or only honor your deletion request after a certain period of time, for business or legal reasons. In response to a deletion request, we may delete the personal information or deidentify/aggregate the personal information so that it can no longer be reasonably connected to you. When we delete any information, it will be deleted from the active database, but may remain in our archives. We reserve the right and may be required by law to verify the identity of any person making a request to access, modify or delete personal information; provided, however, that we will have no liability of any kind resulting from false or erroneous requests by you or any change or deletion made in accordance with your request.

Where you provide your email address to Maxx Group through the Sites, we may send you commercial emails in order to deliver the Newsletter, to provide you with more information about available products you have purchased, and to provide you with updates, special offers, and other information, including but not limited to Site updates. You may unsubscribe from these commercial emails or from receiving our Newsletter at any time by clicking on the “unsubscribe” link included in any email or by contacting YuMe Toys via email at or the email provided. If you request to opt out of promotional communications, please note that we may continue to send you non-promotional communications via telephone or email, such as communications related to any business we may have with you or other transactional emails.

How You May Opt-Out

If consent has been given, Maxx Group may also send you marketing emails or contact you with details of other products or services we think may be of interest to you. Following consent to receive marketing communications, you may opt out at any point. You have a right at any time to stop us from contacting you for marketing purposes.

If you no longer wish to be contacted for marketing purposes, please contact 

How You May Have Your Information Erased

You may request and receive confirmation as to whether or not personal data concerning you is being processed and for what purpose. You may also request that your personal data be erased and that we refrain from sharing your information. Requests may be sent via email: 

If you have subscribed to our marketing database but are inactive (do not open or click on a link within our email communications) for 152 days or longer, we will automatically remove you from the database.

Data Privacy For California Residents

Under California law, as of January 1, 2020, you are entitled to ask if we have records of your personal information, what that information may be, and to have it deleted from our records. If you want to make such an inquiry, please complete the request form.

General Information and Privacy Support Contact

Maxx Group may update this privacy policy from time to time, and you should take the time to review it each time that you visit our Site. If you require additional information about Maxx Groups privacy commitment, please contact us at: