Sustainability Initiative in Hong Kong - YuMe Toys

Sustainability Initiative in Hong Kong

Maxx Marketing and YuMe Toys Launch Simple and Effective Sustainability Initiative in Hong Kong.

It was November 25th, 2022, when the Maxx Marketing and YuMe Toys teams initiated an environmental and social program at our Hong Kong headquarters. We understand that we have a duty to safeguard our communities for today and tomorrow’s generation. Our initiative aims to link human compassion and environmental consciousness to stop plastics and other materials from polluting our environment while providing sustenance for the elderly and less fortunate in our community.  

Our program was not adopted to “check off” environmental and socially mandatory boxes. Instead, we want to foster the reduction of recyclable waste going into Hong Kong landfills and hopefully be an example of practical sustainability efforts for the toy industry around the globe. 
With the guidance of Eric Swinton of VCycle, we started with weekly recycling efforts within our office environment. The program encourages employees to recycle all paper, plastic, tin-can, pre-cooked produce, ground coffee, and other related waste. The recyclables products are collected in a simple bin system, sorted, and then transported to local recycling Green Community centres across the Hong Kong Island and Kowloon. These centres allow us to redeem recycled materials for merchandise and food, which we then share with our local community. Over the past year, we have been able to redeem 23 1kg bags of rice, with this Green$ recycling initiative.  

Upon collecting a 3-5 rice bags, team members of Maxx Marketing and YuMe Toys then distribute the rice bags to the elderly in our local communities across the city. This thoughtful gesture not only provides sustenance to those in need but also completes the loop, of the circular economy, ensuring that waste is diverted from landfills and repurposed beneficially.  

Andrew Kwan, EVP at Maxx-Marketing, said "We were excited to launch this sustainability initiative, which underscores our commitment to environmental conservation and community welfare. By incentivizing recycling and supporting the less privileged, we are creating a positive impact on both the environment and society. It is also great to have a focus, in this space, that everyone in the office takes part in." 

This is our first step towards our goal to become 100% sustainable by 2035. 

For more information about how you or your company can establish your own recycling and Green$ communities, please contact Andrew at or Eric Swinton at  

About Maxx-Marketing and YuMe Toys:
Maxx-Marketing and YuMe Toys are leading companies in the promotions and toy industries. With a strong commitment to sustainability and social responsibility, they strive to make a positive impact on the environment and communities they serve. From soft toys to interactive electronics and innovative unboxing toys, we carefully craft high quality designs that stand out from the crowd. YuMe is a part of The Maxx Group of companies.

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