Latest News
New York Comic Con debut for Smart Machines
Smart Machines the latest retail-tainment from YuMe!
Fan Fare
Gurdeep Bains – Global Creative Director at YuMe Toys – on what fuels the company’s creativity… and why it’s always about the fans.
Daniel Petcu on new retail channels
The growing importance of Garden Centres to the toy industry
Fearlessly Ahead of the Curve
YuMe Toys Has Been Championing Spooky, Strange and Cult-Favorite Stories for Years
YuMe Toys expands in anime with original collectibles for Q3/4 2025 and into 2026
YuMe Toys Strengthens Global Team with Three Senior Hires
Maxx celebrates 28
Another milestone as Maxx is 28 and YuMe is 8
YuMe at the forefront at Play Creators Conference
Gurdeep Bains talks all things Kidult and collectibles, with expert panel
Canal Clean Up
YuMe helps with neighbourhood clean-up
YuMe’s volunteering green fingers
Toy Award at the Baby & Toys Milan show 2025
Award nomination in Milan.
YuMe wins Connection Award
YuMe takes home Connection Award at NYC Toy Fair.
YuMe Toys: Geared Up for Growth in 2025
Exciting plans revealed by the ‘always on’ toy company.
Need for Speed
Felipe Noriega, VP of YuMe Toys, on how pacy product development is key to success in the competitive landscape of licensed toys.
YuMe’s Felipe Noriega and Gurdeep Bains talk us through their exciting plans for 2025
Stranger Things walkie-talkie surprise capsules, Hello Kitty light-up figures, One Piece collector plush…
Gurdeep Bains takes us inside the development of YuMe’s Netflix Gift Box
The creativity and thinking behind this year's most adventurous advent product.
YuMe Toys launches the ‘Netflix Gift Box’: The Ultimate Family Essential
A product that will delight fans bringing together 7 of Netflix's most popular brands.
Felipe Noriega on YuMe Toy’s expansion and plans for the Iberian market
Going Direct-to-Retail in the Iberian market and plans for 2025 and beyond.
YuMe at Six
YuMe unveils big plans as it turns six.
Sustainable MTR Octopus Collectibles
Recycled Plastic Collectibles
Sustainability Initiative in Hong Kong
Foster the reduction of recyclable waste
YuMe excels at three Trade Fairs
Highlights of back-to-back Fairs in HK, London and Nuremberg 2024.
Bring Home the Magic with YuMe Magical Capsules
YuMe showcases hottest brands for 2024
Delivering innovative designs for 2024.
Felipe Noriega talks to Mojo Nation
Strategy, Execution and plans for 2024.
YuMe introduce Hero Box
New collectible spans across several IPs for 2024.
YuMe and Crunchy Roll agree Spy x Family partnership
Entertainment company extends partnership into 2nd property.
Mojo Nation recognises YuMe
Mojo Nations list two of YuMe's creative talent among the top 100, in the industry.
YuMe to celebrate Hello Kitty 50th Anniversary
YuMe has secured a partnership with Sanrio Inc, across the EMEA region.
Gurdeep Bains on his approach to Toy Design
YuMe's creative director talks about his fan-first approach to all thing’s 'toys'.
YuMe enters into partnership with Crunchy Roll
Jujutsu Kaisen to join YuMe’s range for 2023/24
JJK’s new range at YuMe
YuMe bring alive major anime IP.
YuMe’s leadership on their upcoming range
YuMe brings out a Disney 100 collection in a wide range of new launches.
Toikido & YuMe launch Among Us range
New range of Among Us toys on shelf from the partnership.
Harry Potter sorting hat for Xmas
YuMe sorting hat bring Harry Potter in for Xmas.
Awards for Harry Potter capsule
YuMe have won multiple awards for their new Harry Potter range of Capsules.
YuMe launches Harry Potter Magic Capsules
Following Harry Potter’s success YuMe brings the magic into your home
YuMe launches Bugs Bunny plush
In a partnership with Kith & Looney Tunes, YuMe delivers a new plush for Bugs Bunny.