Maxx Marketing, the visionary force behind YuMe Toys, proudly celebrates 28 years of innovation, creativity, and global impact. Since its founding in 1997, Maxx has expanded from a boutique promotional agency into a worldwide leader in licensed product design and consumer engagement—delivering remarkable branded solutions across more than 150 countries.
In 2017, a pivot catalyzed the birth of YuMe Toys—an infusion of retail potential driven by Maxx’s partnership with Warner Bros. Today, YuMe stands as a beacon of ingenuity in toy and collectible design, offering plush, figures, and unboxing experiences that captivate fans of Harry Potter™, DC Universe, Looney Tunes, Monopoly, and many more iconic franchises.
Maxx’s spirit of innovation continues to shape YuMe’s trajectory. Strategic moves—like transitioning to a direct-to-retail model in major European markets, tripling YuMe’s product portfolio, and establishing fast restock warehouses in the UK and Luxembourg—showcase bold ambition and a commitment to delivering play.
This anniversary marks more than a milestone—it honors 28 years of vision, adaptability, and bringing stories to life through play. To the teams at Maxx and YuMe: your blend of artistry, dedication, and market savvy inspires fans and partners around the globe. Congratulations on this incredible journey—and here’s to many more years of powering imagination, one toy at a time!