Los Angeles, USA – With horror poised to become one of fandom’s biggest sectors this autumn, YuMe Toys is ready to meet the moment—but more importantly, it’s a moment we’ve been building toward for years. YuMe has long embraced the eerie, the edgy, and the unexpected—well before the mainstream caught up.
From cult classics to breakout genre hits, YuMe’s product lines show a consistent knack for tapping into cultural energy before it trends.
“Horror isn’t a trend we’re reacting to—it’s a world we’ve always understood,” says Gurdeep Bains, Global Creative Director at YuMe. “We’ve built a reputation for identifying stories with staying power—and giving fans bold, collectible ways to connect with them.”
YuMe first entered the Horror foray in 2020.
YuMe worked with Warner Brothers on a Horror Plush range.
Lines included 4’’ clip on: 8’’ plush: 12’’ future plush.
They launched in the US and across the main European markets.
This fall, YuMe is set to expand its horror offering across several major IPs. Highlights include:
• Squid Game: While others hesitated, YuMe leaned in. Our 6-piece Piggy Bank capsule series reimagines the show’s sharp aesthetic for an adult fanbase—delivering collectibles with both edge and cult appeal.
• The Nightmare Before Christmas: Launching this fall, YuMe’s all-new Hero Box and Zoom Hero ranges capture the gothic charm of Halloween Town and celebrate Tim Burton’s timeless classic with a fresh, collectible twist.
• Star Wars – Dark Side Collectibles: From Darth Vader and General Grievous to other iconic villains, YuMe brings Hot Toys’ Cosbi Collectibles of the Star Wars Dark Side characters to the spotlight—proving that the dark side has its own devoted fanbase.
• Horror Series – Icons of Fear: Step into the shadows with the Horror Series, where the infamous antagonists of New Line Cinema and Warner Bros.’ most chilling classics finally take center stage. Presented in both Hero Box and Zoom Hero formats, this spine-tingling collection celebrates the unforgettable villains that defined a genre. From the menacing smile of Pennywise, to the eerie stillness of Annabelle, and the haunting presence of The Crooked Man, these icons—and more—are ready to claim their rightful place as cult horror legends.
YuMe’s approach to horror and dark fantasy isn’t about chasing hype. It’s about cultural instinct, fearless creativity, and an uncanny pulse on what fans will crave next- all while keeping fun at the forefront.
About YuMe Toys YuMe Toys is a global toy and collectibles company dedicated to delivering original, design-led products that celebrate the most iconic franchises in pop culture. From plush to innovative capsules and collector-grade figures, YuMe creates play experiences that spark imagination, empower fandoms, and resonate with collectors worldwide.
For more information, visit www.yumetoys.com or follow YuMeToys on social.
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Media Contact Yogan Yoganandan Public Relations & Advertising lead yogan.yoganandan@yumetoys.com +44 774 779 1615 www.yumetoys.com