Toys and Collectibles made by fans for fans.

Designed with passion.

Meticulously crafted.

YuMe Toy's creations bring pop culture fandoms to life

YuMe Office image

At YuMe, we don't just make toys, we bring fandoms to life!

Whether you're hunting for stylized figures, quirky collectables, or a squishy version of your favorite (or most love-to-hate) character, we've got you covered.

We've teamed up with some of the biggest icons in pop culture: Marvel, DC, Disney, Netflix, Sanrio, and more to create pieces that speak to true superfans!

Designed with heart, made with care, and shared with the world. This is fandom, reimagined!

YuMe Toys is a trading name of Maxx Marketing Ltd.

Our Team Locations

Our Global Footprint Guide

Our Journey Through Time

From our foundation as a global promotional marketing agency to our present as a fully-fledged toys & collectibles company, discover the key moments that shaped YuMe's incredible success story.

1997

Maxx is founded

2000
WPP acquires majority stake logo

WPP acquires majority stake

2002
Global agency of record logo

Global agency of record

Chicago office opens

Global agency of record logo

Global agency of record

2004

London office opens

2009
Global agency of record logo

Global agency of record

2011
Global agency of record logo

Global agency of record

2012
Global agency of record logo

Global agency of record

2017

Buy-back from WPP

YuMe Toys is founded logo

YuMe Toys is founded

Warner Bros. global partnership logo

Warner Bros. global partnership

2022

YuMe global distribution achieved

25th Anniversary

Disney global partnership logo

Disney global partnership

2025

Our Partners

We collaborate with the world's foremost entertainment, anime and gaming companies to bring beloved characters and stories to life.

Kodansha
Crunchyroll
Disney
Netflix
Hasbro
Toei
Sanrio
WB