Toys and Collectibles made by fans for fans.
Designed with passion.
Meticulously crafted.
YuMe Toy's creations bring pop culture fandoms to life
At YuMe, we don't just make toys, we bring fandoms to life!
Whether you're hunting for stylized figures, quirky collectables, or a squishy version of your favorite (or most love-to-hate) character, we've got you covered.
We've teamed up with some of the biggest icons in pop culture: Marvel, DC, Disney, Netflix, Sanrio, and more to create pieces that speak to true superfans!
Designed with heart, made with care, and shared with the world. This is fandom, reimagined!
YuMe Toys is a trading name of Maxx Marketing Ltd.
Our Team Locations
Our Journey Through Time
From our foundation as a global promotional marketing agency to our present as a fully-fledged toys & collectibles company, discover the key moments that shaped YuMe's incredible success story.
Maxx is founded
WPP acquires majority stake
Global agency of record
Chicago office opens
Global agency of record
London office opens
Global agency of record
Global agency of record
Global agency of record
Buy-back from WPP
YuMe Toys is founded
Warner Bros. global partnership
YuMe global distribution achieved
25th Anniversary
Disney global partnership
Our Partners
We collaborate with the world's foremost entertainment, anime and gaming companies to bring beloved characters and stories to life.
