The starting point was the world itself. With 25 years of lore, hundreds of characters and themes ranging from freedom and adventure to friendship and loyalty, the challenge wasn't finding material - it was choosing how to use it. "There's a lot of One Piece product out there," says Gurdeep. "We wanted to see how we could create something special and put our YuMe spin on it."
That spin begins before fans even see a figure. The unboxing is a journey: a clue card that reacts to water to reveal the character's emblem, a wax-sealed envelope hiding a themed background, and a mystery bag keeping in seafarer theme and designed to feel like a ripped money pouch or jute sack containing the figurine and its stand. The barrel packaging itself isn't just a container, as it's a nod to the moment Luffy first emerges from one in the story.
The figures are the centrepiece, though. Each pose captures the character's personality, with decoration that faithfully matches both the manga and the anime. "The figures themselves are more intricate and detailed than anything we've produced before," says Gurdeep.
The series also includes a checklist that unfolds into the character's Wanted poster made for displaying plus a skull symbol sticker unique to each character.
Series 1 features Luffy, Zoro, Nami, Usopp, Sanji and Chopper.
Read the full interview at Brands Untapped. https://lnkd.in/e9zUWtkB