YuMe Toys, an award-winning global toy brand, has announced a new partnership with Toikido to distribute the official Among Us branded toys across the US, Canada, EMEA, Asia Pacific and Japan. The line, which includes Plush Toys, Feature Plush Toys, Capsules, Costumes and Seasonal Items will be available to the trade from May 2021.
The popular online multiplayer game Among Us was the most downloaded game of 2020, with half a billion users last November, according to SuperData. Among Us is currently available on iOS, Android, Nintendo Switch and PC, with further releases and updates planned for later this year.
“Among Us offers the perfect mix of fun, social factors, and amazing characters,” says Darran Garnham, Founder & CEO, Toikido. “Toikido are passionate about giving fans what they love without compromising quality and YuMe Toys are the ideal partner to deliver this.”
“We’re excited to partner with Toikido to be part of the Among Us gaming phenomenon”, says Michael Kwan, CEO, YuMe Toys. “The demand for product from the fan community can be seen through the impressive meme culture and millions of Twitch followers. The YuMe team have responded swiftly to the games’ popularity and we’re proud to bring this unique toy range to the fans in record time”
The first Among Us toys from YuMe and Toikido will be available to the public at selected retailers across the U.S., Canada and Europe from June 2021.
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ABOUT YUME TOYS
YuMe Toys is an award-winning global toy brand recognized for an innovative, market-led approach. Since it was founded in 2017, YuMe’s plush toys and collectibles have gained strong momentum in North America, Europe, and Asia. YuMe’s research-led capabilities are driven by Maxx Group’s (YuMe’s parent company) 23 years’ experience in promotional merchandise, with unparalleled expertise in thoughtful product design, development, manufacturing, and retail marketing expertise. YuMe carefully crafts high quality, unique toys featuring popular intellectual properties from Warner Bros. Consumer Products, Hasbro Toys, and other top entertainment brands. The YuMe Toys portfolio includes JK Rowling’s Wizarding World™/ Harry Potter™ & Fantastic Beasts™ franchise, DC Universe, Scooby-Doo, My Little Pony and Nerf, just to name a few.
TOIKIDO are a London based entertainment company at the cutting edge of digital design and toys. With a global reach TOIKIDO have an ecosystem across licensing, gaming, music and entertainment. TOIKIDO are passionate and knowledgeable with a culture and structure to move fast and be the partner of choice for the breakthrough brands that share our DNA.
Marketing Director, Public Relations